Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys…

Source: RealWire
Source: realwire
Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)